One active brief per business
Exactly one brief is active at a time, enforced at the database level. Every approved change bumps the version in a single transaction so the brand brief and the channel workflow never drift apart.
Brand Briefs
Product previewKeep the brief current, cited, and reviewable
Leadbuild turns static positioning docs into living brand briefs with versioned fields, source-backed updates, and a human approval step before anything changes.
Source connectedHuman approvedTenant isolated
Why this layer exists
Keep the evidence connected as the work moves.
Static briefs decay as new customer evidence arrives. Leadbuild proposes field-level changes and preserves the decision history instead of silently rewriting strategy.
Built around the decision, not the generation.Capability detail
Control at every handoff.
Each layer leaves an inspectable artifact, so the next decision starts with evidence instead of reconstructed context.
Field-level diffs
Proposals show the current value struck through beside the proposed value, so you approve changes with full context and a clear view of the downstream impact.
Manual edits keep provenance
Edit a field by hand and record the reason. The history stays complete and auditable, which is useful when strategy changes faster than the approval queue.
Channel-ready by design
The brief fields are the same fields the channel workflows consume, so approved changes travel cleanly from review to launch without hand-translating the brief again.
Detail when you need it
Questions, answered
What are the seven brief fields?
Voice and tone, USP, target audience, offer one-liner, dos, donts, and winning examples.
Can I roll back a brief?
The full version history is preserved, with a diff for every approved proposal.
How do manual edits stay auditable?
Every manual edit requires a reason, and the version history keeps the provenance trail intact.
Put brand briefs inside a traceable campaign workflow.
Follow one source from raw conversation to a campaign claim your team can defend.