Jul 1, 2025 · 5 min
AI Marketing Trust Layer: A Practical Guide for performance marketers
A practical guide to an AI marketing trust layer for performance marketers using source-backed campaign claims.
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Field notes for teams that need receipts
Essays on citation-verified AI, customer-voice extraction, and the operating systems behind defensible marketing work.
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Good campaign thinking starts where the customer actually spoke.Evidence · Operations · Trust
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Jun 29, 2025 · 5 min
How to Evaluate AI Evidence Workflow Before Buying
Use this guide to evaluate an AI evidence workflow for source grounding, proof points, review status, and campaign activation.
Read field noteStart building from what your customers said.
Follow one source from raw conversation to a campaign claim your team can defend.