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Field notes for teams that need receipts
Essays on citation-verified AI, customer-voice extraction, and the operating systems behind defensible marketing work.
10 field notes
Good campaign thinking starts where the customer actually spoke.Evidence · Operations · Trust
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From the archive
Research, workflows, and practical guides
Filtered by: AI customer feedback analysis
Oct 30, 2025 · 6 min
Customer Sentiment to Marketing Copy: A Practical Guide for agencies
A practical guide for agencies turning customer sentiment into source-backed marketing copy.
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Oct 29, 2025 · 6 min
AI Customer Feedback Analysis Template: Structure, Examples, and Checklist
Use this AI customer feedback analysis template to extract pains, objections, phrases, proof, and campaign insights.
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Oct 26, 2025 · 6 min
Best Practices for AI VOC Tool in in-house marketing teams
Best practices in-house marketing teams can use to turn an AI VOC tool into source-backed campaign strategy.
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Oct 24, 2025 · 6 min
Voice of Customer AI Workflow: From Source Data to Campaign Output
A source-backed voice of customer AI workflow for moving customer language into campaign output.
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Sep 22, 2025 · 6 min
Voice of Customer Automation Mistakes That Create Campaign Rework
Avoid voice of customer automation mistakes that create weak messaging, unsupported claims, and campaign rework.
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Sep 19, 2025 · 6 min
AI Customer Feedback Analysis Workflow: From Source Data to Campaign Output
A workflow for using AI customer feedback analysis to move from source data to campaign output.
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Sep 16, 2025 · 6 min
AI VOC Tool for agency operators: What to Automate and What to Review
See what agency operators should automate and review when using an AI VOC tool for marketing strategy.
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Start building from what your customers said.
Follow one source from raw conversation to a campaign claim your team can defend.